Fueled by start-up energy nonetheless. Neustar was literally born to manage large datasets. In 1997, while still a part of Lockheed Martin, we won the contract to administer the North American Numbering Plan (NANP). That’s numbers as in phone numbers, which people could finally port. It created a massive database in need of a neutral steward to give telephone companies equal access to everybody’s digits. To ensure that neutrality, in 1999 we were divested by Lockheed Martin and renamed Neustar.