Agenda

The New York Real Estate Summit will feature Powerful Keynote Speakers, Panels focused on Technology, Real Estate Content and Digital Marketing, Social Media, Domain Names, SEO, Productivity, and so much more.

 

Monday, Nov 5th, 2018

A welcome breakfast awaits conference visitors after they pick up their welcome packets. Anyone who is not registered may do so at this time. The welcome breakfast offers an ideal opportunity to mingle with and get to know some of the other people attending the conference.
The Founders of the Conference will kick off the New York Real Estate Summit with a few comments about this one-of-a-kind event. The presentation is certain to entertain while also offering an overview of what attendees have to look forward to seeing and hearing during the course of the day.
Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship and has covered the industry for more than 30 years. Prior to starting GrowBiz Media, she was the long-time Editorial Director of Entrepreneur magazine. Her newest book is Small Business Hacks: 100 Shortcuts to Success.
Lesonsky regularly writes about small business and entrepreneurship for numerous websites. She also consults with and produces content for corporations targeting entrepreneurs and small business owners.Lesonsky has appeared on the Today Show, Good Morning America, CNN, The Martha Stewart show and Oprah, and can often be seen on MSNBC’s Your Business.
YouTube is the most powerful online video platform available. We’ll share the tactics, tools, and techniques necessary to establish your brand on YouTube and how to effectively use the platform to deliver your message and to demonstrate your value.
Keynote Speaker:
Roberto Blake – CEO and Creative Director of Create Awesome Media, LLC
It is easy to imagine having a team of highly productive agents bringing ever-increasing numbers of transactions into your business.  It can either be a smart business move or a money pit if you don’t create a great plan before you start building. Join this panel as they discuss their success in building a real estate team.
Panelists:
Samantha Behringer – Licensed Associate Real Estate Broker at Douglas Elliman Real Estate
Eugene Litvak – Licensed Associate Real Estate Broker at Compass
Maria Babaev – Licensed Associate Real Estate Broker – Douglas Elliman Real Estate
Bubba Mills – CEO at Corcoran Consulting and Coaching
Moderator:
Daniel Marrello – Senior Managing Director – Compass
A chance to mingle with speakers, sponsors, exhibitors and your colleagues to foster networking opportunities and exchange ideas and information.
How to Succeed in Real Estate
Technology continues to reshape real estate as we know it.  Join Citi Habitats’ President Gary Malin as he gives an insider’s look at where the business is today – and how agents can leverage the power of tech to build and grow their careers. While these new tools provide great opportunities, Gary believes that real estate professionals need to remain focused on client-centric “hospitality.”  He will offer his best advice for agent success and longevity in our ever-shifting industry.
Spotlight Speaker:
Gary Malin – President at Citi Habitats
Learn the tips and tricks of Search Engine Optimization to increase your visibility in Google and increase your Search Engine Traffic. Hear from our panel of experts as they review real-life examples and reveal industry insights and recommendations. Improve your website, increase your traffic, and get more leads by improving your website SEO.
Panelists:
Bill Hartzer – SEO specialist BillHartzer.com
Jason Hennessey – Founder at Everspark Interactive
Alex Melen – Co-Founder of SmartSites
Alex Montalenti – Co-Founder – RealGrader.com
Moderator:
Jason Schaeffer – Co-founder at New York Real Estate Summit
Lunch is served. Enjoy a buffet lunch with your fellow attendees while putting the time to good use building new professional and business relationships through networking.

Kosher Food available upon request.

We all know that we live in a .com world, but did you know that other domain name extensions in the real estate sector are making some noise. Panelists will discuss the new gTLD ( generic top-level domain) space in digital branding. Experts from the digital world representing domain extensions such as .condos, .apartments, .rentals, .nyc and other relevant extensions will have an in-depth discussion on the importance of digital branding and generating leads using these gTLD’s.
Panelists:
Matt Bamonte – Director of Business Development North America, Donuts Inc. | .condos, .rentals, .apartments
Kathy Nielsen – Strategic Partnerships | Digital Advertising and Marketing | Channel Relations at Neustar
Matthew Embrescia – .REALTOR and .REALESTATE
Jim Schrand – .HOMES
Jay Westerdal – CEO at .Realty
Tommy Ho – Senior Partner Manager at GoDaddy
Moderator: 
Jason Schaeffer – Co-founder at New York Real Estate Summit
A discussion delving into navigating the mindset of the buyer.  And which techniques to apply when navigating those buyers’ and Sellers’ wants and needs.
Panelists:
Luciane Serifovic – Global Luxury Real Estate Powerhouse at Thought Leader, Mentor
Kevin Keating – Luxury Sales and New Development Specialist at NestSeekers
Eugene Litvak – Licensed Associate Real Estate Broker at Compass
Samantha Behringer – Licensed Associate Real Estate Broker at Douglas Elliman Real Estate
Moderator:
Daniel Marrello – Senior Managing Director at Compass
Distributed ledger technology, or blockchain,  provides the opportunity to verify ownership, democratize investments, and transfer value anywhere with ease. In what seems like an antiquated industry with strict, archaic regulation, where does blockchain fit in? We’ll examine how global and domestic transactions will be simplified, if/why we need ownership to be validated with blockchain tech, and the opportunities that may come with tokenizing real estate assets.
Speaker:
Kevin Shtofman – National Blockchain Lead at Deloitte Consulting LLP
Peter Borovykh – Blockchain Expert at BlockchainDriven
Mohammad Shaikh – Co-Founder at Meridio, Director of Strategy at ConsenSys
Moderator:
Roni Rose – Licensed Real Estate Salesperson at Douglas Elliman | Founder of Blockchain Bea
A chance to mingle with speakers, sponsors, exhibitors and your colleagues to foster networking opportunities and exchange ideas and information.
In this special “infotainment” session, get up on your feet and experience practical, concrete strategies to build your personal brand through physical communication skills. Elevate the effectiveness of your pitch, presentations, and sales calls, live or digitally, using the power of your personal brand, starting today!
Spotlight Presenter:
Stacee Mandeville – Founder at Red Leaf Coaching
Panelists will talk about what the future holds for the real estate brokerages. There are different models that brokerages use. The discussion will elaborate which is the common business model and the future health of the brokerages.
Panelists:
Scott Durkin – President & Chief Operating Officer at Douglas Elliman
Bess Freedman – Co-President at Brown Harris Stevens
Gary Malin – President at Citi Habitats
Stefani Berkin – President at R New York
Richard Grossman – President at Halstead
Moderator:
Daniel Marrello – Senior Managing Director at Compass
PROPERTYSHARK is a comprehensive online subscription service that provides reliable real estate data in NYC and 900+ counties Nationwide. We’ve helped our partner brokerages provide agent intelligence and effectiveness, with our single-source database which includes over 100 million properties, both Commercial & Residential and is used religiously by Brokers/Agents, Insurance Companies, Lenders, Investors, Developers, Appraisers, Title Agencies, Attorneys, etc…
Presenter:
Vince Soriero – Senior Account Executive at PropertyShark
Learn how Real Estate domain names and Geo-location tagging can set you apart from the competition locally. Love your neighborhood, love your domain. We’ll explain why hyper-local domain name can provide you with visibility and community engagement as an entrepreneur.
Panelists:
Page Howe – Digital Assets Speaker, Educator.
Loren Stocker Toll – Freemarket.com
Chelsea Hurley – Neustar Inc
Larry Fischer – Domain Investor | Owner of domain names – RealEstate.nyc, Condos.nyc & Apartments.nyc
Moderator:
Jason Schaeffer – Co-founder at New York Real Estate Summit

Tuesday, Nov 6th, 2018

A welcome breakfast awaits conference visitors after they pick up their welcome packets. Anyone who is not registered may do so at this time. The welcome breakfast offers an ideal opportunity to mingle with and get to know some of the other people attending the conference.
The Founders of the Conference will kick off the with a few comments about this one-of-a-kind event. The presentation is certain to entertain while also offering an overview of what attendees have to look forward to seeing and hearing during the course of the day.
Your real estate business is growing. Are you really ready to take it to the next level? You’ll learn to accurately assess your current real estate business status while setting goals. The importance of creating a business plan, tracking your growth and progress are just a few the invaluable highlights you’ll glean from this leading real estate industry coach.
Spotlight Speaker:
Bubba Mills – CEO – Corcoran Consulting and Coaching
Let’s face it. People judge you all the time. They judge you by the car you are driving, the clothes you are wearing, the way your business card looks and feels, and the way you walk and talk. And they are judging you online too. Today buyers and homeowners are judging you by the quality and strength of your digital identity.
Think about it. What happens when they google your name? Firstly, do you show up? And how do you show up? Like it or not, in those few seconds of searching, they are deciding whether or not to work with you before you have a chance to speak to them. The fact is, you don’t know why they didn’t contact you.
Learn how to maximize your brand online using Free Profile Sites, Social Media Sites, and other powerful sites.
Your online brand is so important in 2018. 60% of Buyers Google their future agent and what do they see when they find you online? A website gives you the opportunity to make the best impression possible online.
Speaker:
Alex Montalenti – Co-Founder at RealGrader.com
Real Estate law is complex. Learn from top attorneys how the real estate industry is impacted by legislation and laws on a daily basis. You’ll also learn the importance of retaining the correct legal counsel when purchasing commercial or residential property based on your needs. Our panel of experts will focus on answering the most complex questions regarding the law and the real estate industry.
Panelists:
Jamie Heiberger – President & Founder, Heiberger & Associates, P.C.
Edward Mermelstein – Top-Tier Luxury Real Estate Consultant at One & Only Realty
Maria Babaev –  Licensed Associate Real Estate Broker – Douglas Elliman Real Estate
Brian Franke – Mortgage Sales Manager, HSBC
Moderator:
Daniel Marrello – Senior Managing Director – Compass
A chance to mingle with speakers, sponsors, exhibitors and your colleagues to foster networking opportunities and exchange ideas and information.
“Listen don’t talk, if you’re talking, you’re not learning how to make your company better”.
Bill will talk about how customer service is the key to success to any successful business. He took his first company Wilmar from the trunk of his car at a local flea market to a company that was eventually acquired by The Home Depot. Bill will share his real-life experiences on How To Build a culture around great customer service.
Keynote Speaker:
 Bill Green – CEO at LendingOne
More Than Just a Pretty Space: The New Essentials for Real Estate Marketing
Staging has become a necessity for selling today’s luxury real estate. Cheryl Eisen, Founder & President of Interior Marketing Group will discuss:
  • – What is Staging and Why is it Important?
  • – The Business Behind Staging i.e. Tactics, Finances, etc.
  • – Staging Do’s & Don’ts
  • – Current Design Trends
  • – Staging for Different Neighborhoods or Regions
  • – How Staging Fits Into Your Overall Marketing Strategy
Keynote Spotlight:
Cheryl Eisen – Celebrity Interior Designer | Founder of Interior Marketing Group.
Lunch is served. Enjoy a buffet lunch with your fellow attendees while putting the time to good use building new professional and business relationships through networking.

Kosher Food available upon request.

In today’s market, with LinkedIn, YouTube, Facebook & Instagram dominating as popular social media platforms, knowing how to leverage each platform can make help you make more meaningful connections to close your next deal.
Facebook
Reaching potential homebuyers has never been easier thanks to features available on the Facebook platform. Real estate professionals can tailor their posts and ads to target specific audiences according to the predetermined criteria, including gender, age, location, interest, behaviors, and other demographics.
Statistics support the popularity of Facebook as a social media platform with real estate professionals. The National Association of Realtors reports that 69 percent of agents currently make use of the platform to generate sales.
Instagram
Instagram is the most rapidly growing of social media platforms with more than 800 million users each month. Hashtags allow real estate agents utilizing the platform for sharing photos and videos of properties to get faster feedback from potential clients. The feedback permits agents to develop and modify marketing strategies in real time.
Panelists:
Roberto Blake – CEO and Creative Director of Create Awesome Media, LLC
Alex Melen – Co-Founder of SmartSites
Brandon Trentham -Founder of The Trentham Team at Compass
Joe Apfelbaum – CEO – Ajax Union
Moderator:
Jason Schaeffer – Co-founder at New York Real Estate Summit
With inventory standing still, what are developers thinking? Do we develop or we wait on the sidelines? If so where do we develop and how to find them?
Panelists:
Edward Mermelstein – Luxury Real Estate Developer
Meir Babaev – Director of Investments at AB Capstone
Anna Zarro – Development Marketing, Sales Strategist & Leasing Advisory at AnnaZarro
Moderator:
Daniel Marrello – Senior Managing Director at Compass
With the growing popularity of platforms like Airbnb, Turnkey and others, starting a dedicated VRBO (Vacation Rental By Owner) is becoming a popular business venture for both real estate veterans and new entrants to the market. Whether you’re managing one unit or multiple units, there are tangible benefits to building a brand for your property and a sense of community for your customers that will encourage great reviews and repeat business. In this session, we’ll examine examples including VictoriaPark.club, a 3 unit VRBO in Fort Lauderdale, Florida, and others who are achieving success through strong branding.
Spotlight Speaker:
Jeff Sass: Founder – .CLUB
A chance to mingle with speakers, sponsors, exhibitors and your colleagues to foster networking opportunities and exchange ideas and information.
In the age of iPhone – it can be tempting to simply turn the iPhone on yourself in front of your listing and yap away about why you should buy this home.
STOP!  You are worth more than that – Media Executive, Kevin Wood will go through all the reasons why a video/media expert can be your best investment for your client and for your brand!
Speaker:
Kevin Wood – Principal at KevinWood.com and Founder of Foreclosure.com and ByOwner.com
As a Real Estate Professional, you are always looking for the right financing options for your buyer client and/or your investor client. Panelists will discuss how you can be the trusted advisor in the Fix & Flip financing atmosphere.
Panelists:
Allen Beydoun -EVP at UWM Sales
Bill Green – CEO at LendingOne
Boris Bast – Non-Conforming Loan Specialist at MortgageDepot
Evan Y. Shweky, ESQ. – Founder – Delarosa Lending Group LLC
Tal Tepper – Chief Strategist for TheCreditFixers.com and ScoreBully.com
Moderator:
Steve Kaziyev – Co-founder at New York Real Estate Summit
Experts in the field of domain names explain in depth the process of procuring real estate domains and why they are important to your brand. You’ll learn how other real estate domain extensions are entering into the market.
Panelists:
Dave Evanson – Senior Sales and Brokerage Consultant at Sedo
Kathy Nielsen – Strategic Partnerships | Digital Advertising and Marketing | Channel Relations at Neustar
Larry Fischer – Domain Expert | Owner at DirectNavigation.com
Jay Westerdal – CEO at .Realty
Moderator:
Jason Schaeffer – Co-founder at New York Real Estate Summit
  • New York Real Estate Summit Register now